As Australia’s automotive industry transitions towards electrification, the demand for skilled workers capable of handling new technologies is on the rise. This case study explores how Adam Levis, the owner of Bikeworks in Moonah, Tasmania, has successfully navigated this shift by integrating electric vehicles (EVs) into his business and training his workforce to meet the evolving needs of the market.
Adam Levis, who has owned Bikeworks since 2012, has seen a significant shift in consumer preferences towards electric scooters, skateboards, and bicycles. This trend is part of a broader global push towards electrified mobility, driven by factors such as climate change and regulatory changes aimed at reducing carbon footprints. Despite the growing demand for EVs, Australia is lagging behind in terms of skilled workers capable of servicing and maintaining these vehicles. Adam has observed a noticeable skills gap in the industry, which could hinder the transition to electrified mobility if not addressed promptly.
To tackle the skills shortage, Adam partnered with Mas National, a part of the IntoWork Group, to train his workforce in automotive electrical work. This partnership has enabled Adam to bring on five apprentices, all of whom have obtained a Certificate III in Automotive Electrical Technology. Mas National has been instrumental in helping Adam develop a business strategy to ensure a steady pipeline of qualified tradespeople ready to support the growing demand for EVs.
Mas Business Consultant Malachi Taurins highlighted the importance of this initiative, stating, “There was an urgent need to re-train and build a new skill set for the forthcoming transition. Mas helped Adam sign up all five staff under Certificate III in Automotive Electrical Technology. He is now confident that he’s set the foundation for his workforce’s needs both in the short and long term.”
By investing in the training and development of his workforce, Adam has positioned Bikeworks at the forefront of the shift towards electrified mobility. The apprenticeship program has not only addressed the immediate skills gap but has also ensured that the business is well-prepared for future industry changes. Adam’s proactive approach has allowed Bikeworks to stay competitive and meet the growing demand for EVs, while also contributing to the broader industry’s transition.
The transition to electrified mobility presents both challenges and opportunities for businesses in the automotive industry. Adam Levis’s experience at Bikeworks demonstrates the importance of being proactive in addressing skills shortages and investing in employee training. By partnering with organisations like Mas National, businesses can ensure they have the skilled workforce needed to thrive in an evolving market. Adam encourages all businesses, regardless of size, to take a forward-thinking approach to training and development, as this will be crucial in driving industry change and staying ahead of the curve.
