Breaking Down the Barriers. Mentoring Success with Mersey

Introduction

MCCA, a not-for-profit organisation based in Devonport, Tasmania, provides essential care services for frail older people and younger individuals with moderate to severe disabilities. With over 70 volunteers, MCCA offers a range of services including transport, home maintenance, social support, and domestic assistance. As a growing organisation, MCCA faced the challenge of staying ahead in an ever-evolving industry and transitioning towards a more sustainable social enterprise model.

The Challenge

MCCA needed to stay ahead in an industry that is constantly changing. The organisation had a growing interest in adopting a social enterprise model but lacked a clear direction on how to achieve this. They needed to enhance their business focus and direction to ensure sustainable growth and better serve their community.

The Solution

Utilizing the Power of Social Media and Strategic Mentoring, MCCA partnered with Mas Mentoring’s Mentoring Business program, which provided them with the guidance of experienced mentors. These mentors identified two key areas for improvement: social media marketing and ecommerce, and a more sales and team-orientated approach. The organisation received specialist support through multiple visits from mentors focused on sales and social media marketing, as well as ongoing guidance from their original mentor.

The sales mentor helped MCCA develop a fee-for-service approach, laying the groundwork for a shift to a social enterprise model. The social media marketing mentor overhauled MCCA’s digital presence, making the organisation more active and engaging online. The original mentor worked on shifting MCCA’s strategic posture towards a more sustainable and economically viable direction.

The Results

The mentoring program had a significant impact on MCCA’s growth and operations. The organisation has successfully transitioned to a more economically viable model, enabling them to employ three full-time employees. They have also engaged their mentor as a coach on an ongoing paid basis, further solidifying their commitment to sustainable growth.

MCCA is now exploring the possibility of appointing an advisory board through a fee-for-service structure. This move will further enhance their capacity to assist more clients and expand their services sustainably. The organisation has grown to pay community-minded locals for their work, assist more clients, and expand its reach and impact.

Conclusion

MCCA’s journey demonstrates the power of strategic mentoring and innovative practices in driving sustainable growth for regional community organisations. Despite the challenges of operating in a changing industry, MCCA’s collaboration with Mas Mentoring has enabled them to implement effective strategies and build a more resilient and economically viable social enterprise. Their success serves as an inspiration for other community organisations looking to navigate the complexities of modern business while continuing to serve their communities effectively.