How an Apprenticeship Program Helped a Local Tasmanian Woman to Pursue Her Passion for Woodwork
Introduction
Elisa Dahl, a seasoned beauty therapist and business owner, made a significant career change after discovering her passion for cabinetry through a DIY project. This case study explores how Elisa, with the support of Mas National, successfully transitioned into a new career and the positive impact this has had on both her and her new employer, Trimview.
The Challenge
Elisa Dahl had invested $50,000 into her beauty business, which she had run for seven years after 15 years of experience as a qualified Beauty Therapist and Nail Artist. However, a DIY project to create a custom shelf for her business revealed her true passion for cabinetry. Despite her initial hesitation, Elisa decided to make a bold career change. She was encouraged by her friend and future workmate, John McCallum, to apply for a job at Trimview. Elisa’s persistence in following up with the employer, Grant DeJersey, impressed him and led to her being given a chance.
The Solution
Elisa’s transition from the beauty industry to cabinetry was not straightforward, as she had no prior qualifications in the field. However, Mas National played a crucial role in facilitating this career change. They connected Elisa with Trimview and arranged an apprenticeship, providing her with the necessary career advice, guidance, and administrative support.
Mas National ensured Elisa had access to all the resources she needed, including a support network for any issues that arose. This support was invaluable and provided Elisa with the reassurance she needed to pursue her new career path.
The Results
Elisa successfully completed her Certificate III in Cabinet Making while being paid on the job. She found great satisfaction in the precision and craftsmanship required in cabinetry, knowing that her work would last in someone’s home for years to come.
Trimview’s owner and managing director, Grant DeJersey, praised Elisa’s enthusiasm and quick integration into the team. He noted that her personality and energy were key factors in her success, regardless of her gender. Grant also expressed his hope to see more women enter the trades, highlighting Elisa’s seamless transition from the beauty industry to cabinetry as a testament to the industry’s inclusivity.
Mas National’s support was also crucial for Trimview, providing timely assistance and flexibility when needed. Grant found the partnership with Mas National to be very worthwhile.
Conclusion
Elisa Dahl’s journey from a beauty therapist to a cabinet maker demonstrates the importance of following one’s passion and the value of support systems in making career transitions. Her experience at Trimview, facilitated by Mas National, shows that with the right guidance and resources, individuals can successfully pivot to new careers, even in traditionally male-dominated industries.
Elisa’s advice to other women interested in trades is to “go for it.” She believes that women can excel in these roles, often bringing a keen eye for detail and a unique perspective. Her success story is a powerful example of how a career change can lead to personal and professional fulfillment.


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