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How does mentoring work?

Business mentoring is the development of a close relationship between an experienced mentor and a mentee to provide guidance in achieving the mentee’s business goals.

Unlike business coaches, mentors work on an informal and more personal level. They seek to develop their mentees’ capacity to act independently, while also sharing practical advice, awareness and contacts. Their aim is to help their mentee through decisions, rather than to make those decisions for them. These relationships are unique and dynamic, with no two being the same.

The three stages of mentoring with Mas

Making Contact

In this first stage, a businessperson seeking mentoring gets in touch with Mas to express interest. Our program coordinator reaches out to check if they’re best suited to the program and if so, sends out an information pack and brief questionnaire to gather information from the mentee for the next step.


When our coordinator gets back a completed questionnaire from the mentee, they’re ready to start the matching process. The coordinator puts together a client file with the appropriate information and uses our database to match them with a mentor with relevant knowledge and their experience. They make this selection based on the compatibility of each party’s skills, their sector, physical proximity, and availability. When they arrive at a suitable match, the coordinator then offers the selected mentor the assignment. Upon their agreement, both parties are introduced to each other by the coordinator. The mentor receives information on the mentee’s needs and a non-disclosure agreement. The mentor then makes contact with the mentee.


The mentor and mentee meet several times to establish goals and work toward them. Each meeting is a free-flowing conversation in which questions are asked, with the goal being that the mentor doesn’t make the decisions, but instead provides guidance. The coordinator checks in with the mentee for feedback and if a relationship isn’t working, they will work to remedy the situation with a new match. If the mentee and mentor still feel further sessions are needed after five meetings, this can be facilitated.

The benefits of a mentoring relationship

The benefits of being a mentee include:

  • Gaining a new perspective on their business to assess opportunities for growth
  • Resolving issues and explore better practices
  • Learning to manage their operations more effectively
  • Identifying opportunities and can implement an approach for growth

The benefits of being a mentor include:

  • Offering value to their community by sharing their knowledge
  • Having opportunities to network
  • Developing professionally and personally
  • Keeping in touch with the business world
  • Fostering and experiencing meaningful relationships

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